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Adidas' Nick Craggs on defending its London 2012 territory
London 2012: Nike's Volt shoes capture marketing gold | The Star
15 Best Olympics Advertising for London 2012 | This is not ADVERTISING
London 2012 Olympics / Adidas on Vimeo
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
London 2012 ad breakdown: Olympic gold or also ran? - BBC News
Adidas in £2.25m deal to run Metro cover wraps during London Olympics | Advertising | The Guardian
Adidas reissues classic trainers as London 2012 Team GB range - Retro to Go
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Here Are the 13 Most Viral Olympic Ads so Far
British Olympic Association announce extension of partnership with Adidas until 2024
Olympics boost Adidas sales | Financial Times
The 12 Best Ads of The 2012 Olympics
MC B-Ball Battles : adidas all 2012
The 12 Best Ads of The 2012 Olympics
Strike a pose: High style meets high performance at London 2012 | CNN
Adventurous World Sports Ads : Bank of China 2012 Olympics
Chinese, Italian and French Olympics Ads | Print ads, Sports advertising, Adidas ad
The 12 Best Ads of The 2012 Olympics
Adidas — Olympic Lounge 2012 on Behance
Western Olympic Ads Cheerlead for China - The New York Times
Adidas — Olympic Lounge 2012 on Behance
The Sky is the Limit for Adidas at the London 2012 Olympic Games
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their